Anyone involved in Marketing will tell you that colours talk to people. Yes colour
has its own language that lies deep in our subconscious, just as symbols, colours
are a global language and one that is usually inherited as apposed to learnt. Usually
inherited as some are born colour blind, which means they see colours differently
due to receptors on the optic nerve not working or working differently.
“What are you doing for others?”
So how do colours speak to us and what examples can we give. Well if you have ever
had to set up a sensory room for someone with behavioural difficulties you will will
know all about this. On the other hand if you watch countless decorating programmes
the rudiments of colours are a repeated topic. But for more day to day examples one
can just look in their shopping basket. Products are sometimes defined by their colours.
Power and Ego (Yellow)
Grounding and survival (Red)
Physical and spiritual connection (Blue)
Love, sense of responsibility (Green)
Emotions, sexuality (Orange)
Forgiveness, compassion, understanding (Indigo)
Connection with universal energies, transmission of ideas and information (Violet)
Red and Yellow a tried and tested combination showing, ‘Power and Survival’.
Blue logo for spiritual and physical connection, with Orange for sexuality
Green for sense of responsibility
Indigo and violet
Forgiveness, compassion, connection with universal energies.
The colour meaning of turquoise is communication and clarity of mind.
It can also be impractical and idealistic.
The colour brown is a serious, down-to-earth colour signifying stability, structure
The meaning of the colour pink is unconditional love and nurturing.
The colour of detachment, indecision and compromise
When symbols and colours are produced together they can make for a powerful message
(see also blog on symbols)
The irony with colour is particularly noticeable within the human race, we have
used it as a vehicle for enslavement and prejudice. Which is particularly stupid
of us especially as colour in its pure form, doesn’t exist.
Its just how the brain deciphers wave patterns form photon beams based on our receptors,
SO WHY ALL THE FUSS??